I'm a multi-faceted creative professional with 15+ years’ experience leading design teams from incubation phase of brands through all touch points of brand creation, ideation and execution phases. My experience has taught me to combine my product design skills with brand storytelling, and business savvy to turn concepts into reality.
From early on in my career working with retailers on private label development, I gained unparalleled education in executing quality design for all levels of retail distribution. Acting as an incubator across multiple disciplines provided the expertise in spearheading brand creation inclusive of high level creative concepts, trend forecasting, branding, photoshoot concept and execution, showroom concept design, visual marketing and copy.
I am an effective leader possessing both creativity and a structured thought process, resulting in forward thinking conceptual ideas combined with the skills to make them a meaningful reality.
Inspired by creativity rooted in research, relevance and refinement with an eye towards sustainability, I always view design challenges through the customers lens – evaluating their needs and behaviors to design a product experience that is as impactful to them as it is to a brands business.